Bruce Haines leaves global CSO role at Cheil

Cheil Worldwide’s global chief strategy officer, Bruce Haines (left), has decided to leave the network effective April 14th, five years to the day since he joined. Haines’ decision to part with the agency will bring to a close a remarkable career of five years of positioning the company as an independent global ad agency network.

“Bruce has successfully helped Cheil Worldwide to grow to become a global player. Cheil Worldwide truly appreciates the significant part he has played in making the agency the successful company that it is today. We wish him the best in his future endeavours,” said Dai-ki Lim, President and CEO of Cheil Worldwide.

Haines began his advertising career at Garland Compton in 1973 as an account executive, before joining Young & Rubicam in 1976.  In 1982 he moved to Abbott Mead Vickers as Account Director and was later appointed Client Services Director.

Following its purchase by Abbott Mead Vickers, Haines moved to Leagas Delaney as Managing Director in 1986, subsequently becoming CEO and Chairman of the agency.  

He joined Leo Burnett London as Group Chief Executive in April 2002. He managed the successful merger of the Leo Burnett and D’Arcy Groups in London and was responsible for all of the Group companies in the UK.

He joined Cheil Worldwide in April of 2008 with the brief to bring global best practice to the company and to lead its growth internationally.