Grafa give Malaysians lessons in riding a bicycle in this poster campaign by McCann Kuala Lumpur
Grafa, a cycling lifestyle retail outlet and cafe based in Kuala Lumpur, is the place to be for fixed gear enthusiasts and the cycling community. But what about the eager first-timers and those curious to know more? To welcome these visitors and the regulars, McCann Erickson Malaysia produced ‘Lessons In Riding’ a series of posters that educated even the most seasoned of cyclists, through three distinct topics: 1. An introduction to the fixed gear bicycle. 2. Cycling safety tips and 3. Health benefits of cycling.
While the words aimed to educate and entertain, the design approach and printing technique paid tribute to everything that represented a fixed gear bicycle; a minimalist design made up of all the right parts and assembled (or in this case, printed) by hand.
The posters were placed all around Grafa, at sections relevant to the topics and nature of their respective design.
Credits – Executive Creative Directors: Ean-Hwa Huang, Szu-Hung Lee. Creative Group Head/Art Director: Jerome Ooi. Senior Copywriter: John HD. Designer: Chang Chun Boon. Production Manager: Jimmy Ong.
5 Comments
Has this art director read the copy? Circus style art direction for a life saving message like this….does anyone understand tone and manner any more.
Wow! Awesome stuff, guys.
Are people still doing ads like this for awards?
Beautifully crafted, classic long copy ads. Love ’em.
From my last visit, grafa has turned into a lifestyle shop / cafe. No longer selling fixie bikes.