Ogilvy & Mather Mumbai pitches Pepsi IPL 2013 as an event from which “Koi nahin bachega”
Ogilvy Mumbai’s creative idea for this TVC came from the fact that in April and May in India it is impossible to escape the excitement induced by the IPL (Indian Premier League) cricket competition.
Try catching a drink with friends around this time, or switch on any news channel, or check anyone’s timeline on Facebook. You’ll see that the IPL is everywhere. Thus the creative idea – ‘Koi nahin bachega’.
The TVC showcases the breadth of India taking part in the festivities and having a great time.
Abhijit Avasthi, National Creative Director Ogilvy India said, “Every summer India comes under the grip of IPL fever. The thrill, the excitement, the anticipation leaves no one untouched, whether you’re a fan or not. This fun and mania is what we wanted to capture. IPL ke rang se koi nahin bach saka hai!!!”
Credits – Creatives: Ryan Mendonca, Vishal Bagade, Ritik Sachdev, Francis Thomas, Nithin Narayan, Gandhali Karnik, Abhijit Avasthi, Rajiv Rao. Account Management: Makarand Nadkarni, Darryl Almeida, Kunal Dangarwala, Dharam Valia, Navin Talreja. Account Planning: Aditya Jaishankar, Kawal Shoor. Production: Corcoise Films. Direction: Prasoon Pandey. Producer: Cyrus Pagdiwala. Music: Ehsaan Loy. Lyrics: Ila Arun.