Wieden + Kennedy Shanghai and Director Stacy Wall of Imperial Woodpecker help a boy reach his dreams with a ball and a pair of Nike shoes
Wieden + Kennedy Shanghai and Director Stacy Wall of Imperial Woodpecker throw down some serious Chinese basketball cool when they show how the basketball dreams of a young boy really can come true with a ball and the right pair of shoes in this new spot for Nike.
Edited by Lisa Gunning of Whitehouse Post, viewers see a seamless fast-paced sequence of the boy’s potential basketball career from getting his Nike shoes to rolling with the crowd and finally going head-to-head with the Black Mamba himself, Kobe Bryant. The visual effects work was done by the team at Carbon VFX and telecine by The Mill.
Credits – Client: Nike. Brand Connection Director: San Yin Mei. Senior Brand Connection Manager: Sukwan Chae. Agency Credits – Executive Creative Directors: Michael Simons, Achilles Li. Creative Director: Terence Leong. Copywriters: Caleb Jensen, Cook Xu, Sam Liu. Art Directors: Kevin Lunsong, Melvin Tan. Head of Content: Kerli Teo. Agency Producer: Angie Wong. Production Company: Imperial Woodpecker. Director: Stacy Wall. DoP: Peter Donahue. Managing Partner: Doug Halbert. Producer: Mary Livingston. Editorial Company: Whitehouse Post, Los Angeles. Editor: Lisa Gunning. Assistant Editor: Zach Vandlik. EP: Sue Dawson. Producer: Kristin Branstetter. Post Prod. Company: Carbon VFX Los Angeles. Executive Producers: Matt Thunell, Frank Devlin. VFX Supervisor/Lead Flame: Chris Noellert. Compositor: Pete Mayor. Telecine: The Mill, Los Angeles. Colorist: Adam Scott. Audio Post: Lime Studios. Sound Designer/ Mixer: Joel Waters. Music: Artist/Title: 1. Steve Reich/”The Clapping Song”. 2. Kendrick Lamar/”Backseat Freestyle”. 3. Terrence Bernardo/”Gameplay”.
1 Comment
Yawn after 20 sec in. Tried finish the whole thing as still nothing happens. This Shanghai branch missed the mark again.