Leo Burnett Hong Kong get prawns dancing in the street promoting Four Seas Prawn Crackers
March 27 2013, 9:44 am | | No Comments
This campaign created by Leo Burnettt Hong Kong started with 200 prawns opening accounts on Weibo, Ren Ren a month ago. For the whole month, they lived their lives online without revealing who they were. Then they leaked that they were going to all get together on March 23, thus setting up the event.
Two hundred prawns invaded a Guangzhou shopping mall last Saturday to show people that Four Seas Prawn Crackers are made of real prawns. And for the coming month, they will continue to make noise online by going around surprising people in Guangzhou in small groups.