The One Club announces finalists for the 16th annual One Show Interactive Awards for 2013
The One Club has announced the finalists for the 16th Annual One Show Interactive Awards, the most prestigious worldwide competition celebrating the year’s best in digital advertising and interactive media.
359 finalists were announced from 139 agencies, 222 brands and 25 countries.
The creative work submitted for One Show Interactive 2013 revealed a number of industry trends. This year saw a further integration of products that linked the real world with the digital, including the Nike+ FuelBand by R/GA New York, a wearable device that measures your movement, and Red Tomato’s refrigerator magnet by TBWA\RAAD in Dubai, which allows customers to order pizza with a single tap. Work that aspired to the greater good predominated, including but not limited to nonprofit efforts, with entries like Dove’s “Ad Makeover” by Ogilvy & Mather, Hemoba/Esporte Clube Vitoria’s ” My Blood is Red and Black” by Leo Burnett Tailor Made – Sao Paulo, Samusocial’s “A Woman’s Nightmare” by Publicis Conseil, P&G’s “Mean Stinks” by Leo Burnett Chicago, Volkswagen’s “Don’t Make Up and Drive” by DDB Tribal Group, Microloan’s “Pennies for Life” by DLKW LOWE, Water is Life’s “Hashtag Killer” by DDB New York, and The Village’s “The Parking Douche” by Look At Media Moscow.
Says Kevin Swanepoel, president of The One Club in New York: “There are finalists from around the world, from big agencies to small agencies, from global brands to local brands, attesting to the breadth and strength of digital media. In the ‘golden age’ of advertising, a handful of agencies surfaced as leaders that would go on to dominate the industry for a number of years, but as the digital revolution arrived, smaller agencies were quick to take advantage of technological innovations in order to carve their own niches, and they grew. In recent years, though, we’ve seen a resurgence of traditional agencies, creating a size-agnostic, hyper-competitive atmosphere that brings out the best from the digital community.”
Winning the coveted One Show Interactive Gold, Silver and Bronze Pencils is considered the ultimate achievement in the digital advertising industry.
One Show Interactive winners will be honored at Terminal 5 in New York City On Friday, May 10th, 2013 during Creative Week 2013, a week-long festival (May 6-10) comprised of exhibitions, experiential installations, conferences and awards ceremonies designed to honor, inspire and connect the creative community.
Please visit www.oneclub.org for more information on One Show Interactive.