Cheil lures Jeremiah Neo to new integrated planning director role within Singapore agency
Cheil Singapore has hired Jeremiah Neo as integrated planning director, a newly created role to develop 360 degree touch points. Neo (left) will report to Nalla Chan, Managing Director of Cheil Singapore, and drive integrated campaigns and digital initiatives. He will also be involved in employee training to drive seamless integration within agency.
Neo’s 13 years-experience comes from 360 degree marketing with strong focus in digital marketing. Most recently whilst at OgilvyOne Singapore, he worked on SingTel, Philips and Unilever amongst others, and developed integrated marketing plans that achieved key KPIs and ROI targets. For Unilever, in particular, he designed and launched all aspects of breakthrough branded utility for the ASEAN market, giving the brand insights and deeper engagement with target audiences. Jeremiah’s CV also includes marketing manager position for Hewlett-Packard Singapore where he developed strategic marketing plans while meeting KPIs in tough economy.
Commenting on Neo’s appointment, CS Park, President & Head of Regional HQ of Cheil Worldwide, said: “We have recently made string of hires to strengthen leadership and creativity. Jeremiah is a planner who can think beyond traditional platforms and his expertise is mostly around developing 360 degree marketing (digital, data, B2B channel, media, social and mobile), as well as strategic plans and tactics. I am confident Jeremiah’s experience will be a valuable asset to our team and ultimately, to our clients”
Neo added “Cheil offers the environment that allows the spirit of innovation, and its clients, including Samsung, open up endless opportunities for result oriented marketing in both B2C and B2B. This ignites passion within a person who is looking to contribute to the success of a business from many different aspects. I’m humbled and grateful to be a part of this astute organisation especially under the leadership of Nalla Chan and CS Park.”