TBWATequila Singapore’s radio for Lend Lease one of only 11 awarded in-book status at D&AD

TBWATequila Singapore’s “Universe” radio spot for Lend Lease Retail Investments (313@Somerset) is one of only 11 campaigns in the category accepted into this year’s D&AD book announced this morning after this week’s judging at London’s Olympia Exhibition Centre.

Nominations in the category went to:

·  Knock, Knock by Young & Rubicam Advertising New York for Campbell’s Soup Company

·   Poetry by Young & Rubicam Advertising New York for Campbell’s Soup Company

·  Dumb Ways to Die by McCann Melbourne for Metro Trains

·  Call Girl by DraftFCB Auckland for Prime Television

·  Frank by Grey Group Canada for The Salvation Army

·  Death Doesn’t Try Very Hard – Chocolate Bar by FoxP2 for FRANK.NET

·  Distance To Danger by Net#work BBDO Johannesburg for Mercedes-Benz

There were a further 11 campaigns that were awarded In-Book status by the jury for the Radio Advertising category.

The In-Book work, which will appear in the 51st D&AD Annual, was:

·  Vincent by Ogilvy & Mather London for Ford of Britain

·  Rottofest – Laugh Track – Sitcom by Marketforce Perth for Vulture Culture

·  Radio Ghosts by Serviceplan München for Johanniter-Unfall-Hilfe e.V.

·  Rescue Radio – Tagalog Rescue by Memac Ogilvy & Mather for Sawa Mninjah

·  Universe by TBWATequila for Lend Lease Retail Investments

·  Christine’s Flavor Tip by Arnold Worldwide Boston for Centers for Disease Control and Prevention

·  When Will it End? By Ogilvy Cape Town for Kraft Foods South Africa

·  New Shoes by Leo Burnett Chicago for Fifth Third Bank

·  Courtesy Day by Publicis Belgium for Renault Group

·  Poetry by Young & Rubicam Advertising New York for Campbell’s Soup Company

·   Knock, Knock by Young & Rubicam Advertising New York for Campbell’s Soup Company

Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.