CBL appoints Cream Communications to lead creative duties for Tiger Beer and ABC Stout

Cream Communications has been appointed by Cambodia Brewery Limited (CBL) as the lead creative agency for Tiger Beer and ABC Stout.

“We are delighted to appoint Cream as our new creative agency following a competitive review of various pitches by creative agencies in Cambodia” said Roland Bala, Managing Director of CBL.

Brenden Arnold, CEO of Cream Cambodia (pictured), said, “I am thrilled with the win, it’s a great affirmation of our new agency in Cambodia. Tiger Beer and ABC Stout are CBL’s two premium brands, it’s a very exciting time to be involved in driving growth and there’s a great deal to be done”.

Cream launched in Phnom Penh, Cambodia late last year and immediately embarked on a pitching frenzy. Arnold added, “It’s been a very busy period – and we’re working very hard to maintain our 100% pitch success rate, having also been appointed to pitch win projects for Manulife Life Insurance, Unilever Vaseline Men and Honda”.

Arnold, an Australian, began his career at Leo Burnett and after a stint in London has been in Asia for 15 years, previously with management roles at BatesAsia and the Heineken business in China and Indochina. After Bates and prior to founding the Cream agency, Arnold co-founded XONE FM, Vietnam’s first Commercial Hits FM radio station which now has 10.5 million listeners nationally.