Creative teams from Saatchi & Saatchi and Iris win trips to Cannes to represent Singapore in the Cannes Young Lions Print and Film competitions

MediaCorp, the Singapore representative of Cannes Lions International Festival of Creativity, has announced the winners of the MediaCorp Young Creatives Competition 2013. The two winning teams will represent Singapore in the Cannes Young Lions Print and Film Competitions at the Cannes Lions International Festival of Creativity 2013 in France this June.

Top three teams for MediaCorp Young Creatives Competition 2013 (Print category):

Winner: Paolo Agulto and Pimwadee Lai from Saatchi & Saatchi Singapore (pictured left)

1st runner-up: Elen Winata and Meyvi Wedelia from Tribal DDB Singapore

2nd runner-up: Daphne Tann and Karan Dang from TBWA\Singapore

Top three teams for MediaCorp Young Creatives Competition 2013 (Film category):

Winner: Cheng Teom Ting and Malcolm Wee from iris Worldwide (pictured right)

1st runner-up: Cheah Ai Yun and Jeanie Lee from Havas Worldwide Singapore

2nd runner-up: Shivram Gopinath and Clarinta Subrata from DDB Singapore

The competition is sponsored by official partner Association of Accredited Advertising Agencies, official sponsor Systema (Lion Corporation (S) Pte Ltd) and official content sponsor Getty Images and iStockphoto.

The two winning teams will be competing against the most talented and creative young professionals in the world. The print team will also represent Singapore in the Young Spikes Integrated Competition at Spikes Asia in September. The runner-up teams will receive delegate passes to the Spikes Asia Festival.

Irene Lim, Head of Group Sales and Marketing, MediaCorp, says, “We are very encouraged by the enthusiasm from our local creative community. A record number of teams participated in the MediaCorp Young Creatives Competition this year, an increase of 35 percent from 2012. The high quality of the works shows just how much potential lies in our young creatives. MediaCorp is proud to be able to play a part in providing an opportunity for these young talents to showcase their abilities on a global stage. Congratulations once again to the winners. We look forward to seeing them take on the world this June.”

Participating teams had 48 hours after receiving the brief to complete their entries – a short film for the film category, or a print ad for the print category, using official content sponsor Getty Images’ extensive collection of creative imagery, footage and music content. The brief, provided by World Wide Fund for Nature (WWF), was to encourage Singapore to conserve water by proposing a specific action related to their water usage and lifestyle. The winning concepts are shown below – in order with the winning ad (can you save the world with a print ad) on top.

Corinne Woels, Director, Getty Images South-East Asia and Hong Kong comments “It is fantastic to see the wealth of talent that exists within the local industry, and a real thrill to help empower Singapore’s creative thinkers by providing them with the visual content required to bring their inspired ideas to life. Our congratulations go to all participants for their clever use of Getty Images’ content in the execution of their creative concepts, with a special nod to the winners Paolo Agulto and Pimwadee Lai of Saatchi & Saatchi Singapore and Cheng Teom Ting and Malcolm Wee of iris Worldwide. Wishing them the best of luck in Cannes!”

The entries were judged by a panel of top creatives from various agencies in Singapore. The judging panel was chaired by Farrokh Madon, Chief Creative Officer of Y&R Singapore and included Joji Jacob, Group Executive Creative Director of DDB Group Singapore, Ali Shabaz, Chief Creative Officer of Grey Group Singapore, Indonesia and Thailand; Tay Guan Hin, Regional Executive Creative Director of JWT Asia, Ajay Thirivikram, Executive Creative Director of Publicis Singapore; Troy Lim, Creative Director of Ogilvy & Mather Singapore and Mel Du Toit, Executive Creative Director of TBWA\ Singapore.

Farrokh Madon offers a tip to the teams who will be competing in France this June: “Your ad has to stand out from something that is expected. The judges at Cannes will be looking through countless entries and something that is different will always catch their attention. Of course, the execution still needs to be of a high standard. Keep the idea fresh, look for something that is o