R/GA’s Nike+ FuelBand takes out World’s Best Idea at NY Festivals; McCann Melbourne’s ‘Dumb Ways to Die’ + Leo Burnett Brazil’s ‘My Blood is Red and Black’ win Grand Awards

R/GA New York continued on its winning run tonight, taking out the coveted World’s Best Idea for the Nike+ FuelBand at the New York Festivals International Advertising Awards held at the New York Public Library.

McCann Melbourne also continued its awards run, picking up the Grand Award (Public Service) for Metro Trains ‘Dumb Ways to Die’, while Leo Burnett Taylor Made, Brazil won the Grand Award (Outdoor) for the Hemoba/Esporte Clube Vitoria ‘My blood is red and black’ campaign.

The Nike+ FuelBand also scored five Gold World Medals – three for Digital, two for Integrated, while ‘Dumb Ways to Die’ won a Gold World Medal for Digital and ‘My blood is red and black’ won a Gold World Medal for Integrated.

Download the list of Winners: 2013-NYFA-all-winners-all-medals-Final.xlsx

Other Gold World Medalists included DDB NY for the New York Lottery’s ‘Yeah that Kinda rich, Writers room’ campaign for Film and NYC Ballet’s ‘Faile, Art Series’ for Design; Sagmeister Inc for the Institute of Contemporary Art Philadelphia’s ‘Now Is Better’ campaign for Design; BBDO for AT&T’s ‘AT&T Brackets by Six Year Olds’ campaign for Branded Entertainment; School of Visual Arts won a Student award for its campaign for Lumi; BBDO San Fransisco for the Pima Air and Space Museum’s ‘Great Paper Airplane Project’ for Public & Media Relations; McCann Erickson for Parks & Crump Law Firm’s ‘#MillionHoodies for Trayvon Martin’ for Digital and DraftFCB for Oreo’s ‘Oreo Daily Twist’ campaign for Direct & Collateral.

Gold World Medalists from the U.K. included AMVBBDO who took home two for Snickers’ ‘YNYWYH’ campaign and the ‘YNYWYH Twitter’ campaign for Integrated and Digital; Wave Studios for the Lurpak ‘Rainbow’ campaign for Film; Biscuit Filmworks UK for Unilever’s  ‘Axe Sensories Campaign’; BBH London for The Guardian’s ‘3 Little Pigs’ campaign for Integrated and Unit 9 scored two Gold World Medals for Grand Theft Auto: RISE.

The U.S. dominated Gold, Silver and Bronze in the country rankings earning 14 Gold World Medals, 23 Silver Gold World Medals and 26 Bronze with a total of 63 Medals. Australia came in second earning six Gold World Medals, 17 Silver Gold World Medals and 20 Bronze with a total of 43 Medals and in third place was Germany with four Gold World Medals, 11 Silver and 19 Bronze with a total of 34 Medals. 

There were 51 Gold World Medals awarded on the night, 89 Silver World Medals, 122 Bronze World Medals and 788 Finalist Certificates.