British Airways celebrates all things British with new routes from Asia to London in work via BBH

British Airways is celebrating all things British in a new campaign by BBH Asia Pacific, with new direct flights to London from Colombo and Chengdu,

The print campaign illustrates a British Airways plane serving up British icons and attractions from the River Thames to Big Ben in sections of the plane ranging from the plane’s tail to the cockpit.

A schematic diagram accompanies the illustrations with a fact or quirk that includes:

• Buckingham Palace – One Prince still up for grabs
• Fish & Chips – Today’s catch in yesterday’s paper
• Wembley Stadium – A cathedral of football and music

The work was developed for markets in Asia where British Airways is launching new routes direct to London.

Peter Callaghan, Creative Director, BBH Asia Pacific said, “The beginning of one’s holiday starts right on the plane. We wanted to dramatise the British experience that one would get on BA. A celebration of BA’s quintessentially British heritage.”

Niall O’Gorman, British Airways Marketing Lead, Asia and the Pacific added, “We were looking for a really innovative way to communicate Britain with British Airways. We think the creative really achieves that, and as well as the launch of new routes, will really work for campaigns across existing routes for the entire region”.

Credits – Executive Creative Director: Scott McClelland. Creative Director: Peter Callaghan. Art Directors: Uni Lee, Kenneth Foo. Copywriters: Angie Featherstone, Daniel Foo. Visualizer: Heng Loong Loh. Head of Print: Brell Chen. Print Producer: Lesley Chelvan. Head of Operations: Andy Nethercleft. Head of Print: Brell Chen. Print Producer: Lesley Chelvan. FA Artist: Sok Wah Leow. Retouching: Wellcom. Illustration: Amanacliq & Ars Thanea. Business Director: David Webster. Associate Account Director: Sheila Melbye. Account Executive: Jade Cheng. Planning Director: Sandy Burns.