Starcom MediaVest Group elevates Rayan Karaky

Rayan Karaky (left) has been appointed Chief Digital Officer at Starcom MediaVest Group MENA and Emerging Markets, based in Dubai.

“As in other parts of the world, digital strategy and innovation is driving growth across the Emerging Markets,” said Matt Blackborn, President, Emerging Markets. “Rayan brings with him tremendous knowledge and a proven track record of brand building and aggressive growth in the digital space. He is a true innovator, and I’m looking forward to working closely with him.” 

“Digital convergence is reshaping our industry on a daily basis.  I’m tremendously grateful to Matt for the opportunity to use my expertise in adopting new capabilities and driving integration across a wider geography,” said Karaky.

Karaky was most recently Chief Digital Officer, Vivaki MENA where he focused his efforts on developing the group’s existing structures, working closely with regional leadership in order to further build capabilities. Prior to that, he was General Manager of VivaKi Digital Operations, where he oversaw a wide range of key accounts including Orbit Showtime Network, MasterCard, GM, Kellogg’s, Richemont, ASPIRE and Emirates Airline, further propelling each brand into the digital age.

Karaky is responsible for growing the digital talent from 3 to over 90 employees in six years, catapulting the digital division from a #6 ranking to #1 in the MENA region. Under Karaky and his team’s leadership, Starcom MediaVest Group garnered multiple awards and accolades, reinforcing its leadership position in the market.