The world’s biggest brands at Cannes Lions
More and more of the world’s biggest brands are attending Cannes Lions each year, as these companies realise the power of creativity to drive their growth.
The learning programme at the Festival features a selection of major global brands sharing their ideas about the future of creative communications including Unilever, Diageo and Mondelez.
Speakers include: Muhtar Kent, chairman, CEO, The Coca-Cola Company; Keith Weed, chief marketing & communications officer Unilever; Jean-François van Boxmeer, chairman of the executive board, CEO Heineken; Richard Lee, chief marketing officer, PepsiCo; chief creative officer, Tingyi Asahi Beverages PepsiCo / Tingyi Asahi Beverages; Alexei Orlov, chief marketing officer, Greater China and ASEAN, Volkswagen Group China.
Some of the events include:
Unilever’s Secret of Eternal Youth: 30 Years of Axe
15:00 – 15:45 – Wednesday 19 June 2013
Diageo Keeping Ahead of the Creativity Curve: What’s Next for Africa?
11:00 – 11:45 – Friday 21 June 2013
Mondelez Making it Work When It Isn’t Working
14:00 – 15:00 – Monday 17 June 2013