Hakuhodo establishes creative agency SIX Inc headed by six award-winning digital creators

Hakuhodo has launched a new creative agency SIX Inc. The new agency is centered around recognized Hakuhodo digital creators that will develop next-generation creative that goes beyond digital and mass media. SIX opened its doors today, June 6.

“In recent years, creative and solutions that push the boundaries of mass media and digital have become increasingly sought after in the development of advertising and communication,” said Creative Director/CEO Takeshi Nozoe.

“SIX will act as a creative engagement agency, using its strengths in integrating all facets of creative, including digital, to create new kinds of ties between brands and their users. The new communication, content, products and services it develops will not be bound by existing methods.”

SIX will commence operations staffed by six Hakuhodo creators Takeshi Nozoe (Creative Director/ CEO), Tsubasa Oyagi, Keiichi Motoyama, Taku Tsuboi , Jin Saitoand Takayuki Hino, as well as a business producer. Each is the recipient of multiple digital awards from domestic and international advertising festivals, including Cannes Lions. See more on each of founding members here.

The Hakuhodo group has developed a stellar reputation for digital internationally, having recently placed No. 1 in the Gunn Report’s worldwide digital agency ranking and named Interactive Agency of the Year at ADFEST for a second consecutive year. The founding members of SIX have undeniably been drivers behind this.

To ensure the flexibility and speed required in the fast-paced digital world, SIX will be an independent subsidiary and will strive to provide clients and users with even more cutting-edge solutions.

SIX will also contribute to invigorating the digital and creative industries overall by working closely with the Hakuhodo group and possibly collaborating with domestic and international startups working in the field.  SIX plans to open a new office in the Aoyama area of Tokyo in October 2013.

“Japan’s creative is recognized worldwide for its high quality. Through partnerships with Japan’s creative brains and brands, SIX aims to be a hub for pumping out big ideas that push the boundaries of mass media and creative,” said Nozoe (pictured left).

SIX’s logo was designed by Storm Thorgerson, a culture designer and key member of Hipgnosis, a British art collective that has designed album jackets for some of the biggest names in music. (Sadly, the artist died suddenly on April 18, 2013, shortly after completing SIX’s logo.)