Cannes Contenders: Lowe Vietnam
In the lead up to the Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
OMO – Winning Streak
Lowe Vietnam
This OMO press campaign shows three boys who have been racing against each other on their bicycles. Dirt is Good in this instance, because the mud sprayed up their backs confirms which boy cycled fast, who was faster and who was fastest. The three of them have made a podium out of bricks to celebrate their achievement.
Lowe Vietnam
The CloseUp stunt involved three regular Vietnamese guys performing live on the cinema big screen for their unsuspecting girlfriends. One of the guys even wrote his own song. They were chosen after a national hunt for teens who wanted to do something special for their partners on Valentine’s Day 2013. The online video scored 4.5m hits in 99 countries in just 6 weeks, making it the most successful youth campaign of all time in Vietnam.
Sunlight “Exorcism – Fish, Pig, Crab”
Lowe Vietnam
To dramatise the benefit of Sunlight’s anti-odour cleaning power, these Sunlight press ads use an absurd, comedic scene – Vietnamese witch doctors exorcising the ghosts of food from crockery.
Want to feature your agency’s top chances at Cannes? Email kim@campaignbrief.com for details
