Rhino horn is made of exactly the same stuff as human toenails and fingernails. Do you still want some? asks Ogilvy & Mather Vietnam
June 14 2013, 11:49 am | | 5 Comments
Ogilvy & Mather Vietnam has created new anti rhino horn poaching print work for WWF-Greater Mekong. The campaign point out that rhino horn is made of exactly the same stuff as human toenails and fingernails.
Credits – Executive Creative Director: Todd McCracken. Art Director: Richard Copping. Huy Anh Le. Copywriter: Juggi Ramakrishnan. Martin Sutcliffe. Photographer: Phongkraphan Dusit. Producer: Intrarach Chamlong. Retoucher: Kanakasai Chatchawarn. Huy Anh Le.
5 Comments
First there was the Genocide campaign, then Rape/ war crimes etc, now Rhino horns from Ogilvy Vietnam. Wonder whats next?
Rhino horn not issue in Vietnam. No one will buy here, so why communication in Mekong? No sense here.
Nguyen – I tell you what’s next – child slavery! oh no, maybe drug addiction? or mail order brides? or maybe even the Southern Center Acupuncture Mission (or SCAM for short).
Tu – You’re obviously not well informed about the matter, just do a quick google search.
The retouching in the top one needs a much steadier hand. Ouch.
that is insane