Big Mobile opens Singapore office

Increasing advertiser demand for premium mobile advertising solutions across the Asia-Pacific region has led Big Mobile to open in Singapore as it continues to build its publisher network with new partners in Australia and New Zealand.

Big Mobile’s Singapore office – the third international market it has launched in after New Zealand, and Indonesia – is headed by Dave Nicholls (pictured) who becomes regional sales manager. Nicholls was previously regional sales manager at Ad2one and will be key in growing Big Mobile’s business across South-East Asian markets and working with clients including Singtel, HP, and Estee Lauder.

Says Graham Christie, group commercial director and partner at Big Mobile: “We have been looking at establishing a Singapore office for sometime, and we feel digital marketers based in Singapore are now better able to appreciate our superior audience and solutions approach to mobile – the time is right.”