Always China appoints high-profile digital expert Jeffrey Wu as Executive Vice President

Always Marketing Services, appoint Jeffrey Wu as Executive Vice President. Before joining Always, Wu was the President of CIG Advertising, a digital agency that specializes in the automotive category.

Wu, a high profile figure on China’s digital marketing scene, serves as Vice Chairman of the Professionals Panel of Effie Greater China & Vice Chairman of Effie Taiwan, and has judged digital awards at numerous industry shows.

“I have known Dr. Jeffrey Wu for years. I am really thrilled to have Jeffrey in our top management team. His digital expertise will further enrich our positioning of Total Field Marketing Solutions,” said Barry Leung, President of Always.

As part of his new role, Wu is tasked to build digital capability and expertise for Always and to digitize its current field marketing services, in addition to heading up the Always Beijing office.

“Digital marketing is now booming in China, and I believe the Digital Retail Marketing will be the future of clients in today’s mobile internet era. The success of Always is a legend in the industry. I am happy to get on this bullet train and to be a part of the winning team in China,” said Wu on his appointment.

Wu has a rich and varied experience of working across categories like Automotive, FMCG, Telecom and Entertainment to name a few. He has done some phenomenal work for brands such as Chang’an Ford, Ford China, FW-Mazda, BMW, Moto, China Mobile, BJ-Mobile, Microsoft, Sohu, Disney HK, GSK and Kimberly amongst others. He holds a PHD degree of International Relations at Shanghai Fudan University.