Touchstone Mumbai gives Hope to Bajaj

Touchstone Advertising Mumbai launched a Solar Powered Lamp called Asha (Hope) for off grid ares in India for client Bajaj. Off grid are those areas which have zero / or very limitedelectricity power supply. So the agency created a Solar Powered poster, which lit up at night. The visual was the ‘Hindi’ language alphabets and the headline read, “Now (your kids’) studies won’t stop.

Credits:

Executive Creative Director: Aditya Upadhyaya. Creative Director: Ammi Maru. Art Director: Aditya Upadhyaya. Copywriter: Aditya Upadhyaya. Art Director: Kailash Chaudhari. Account Director: Kanika Vaid. Agency Producer: Sameer Kotekar. Photographer: Kunal Verma. Typographer: Kailash Chaudhari. Account Team: Shalmali Nazar. Account Team: Beena Koshy. Account team: Hemal Vadera.