DDB China Group bolsters business and planning for McDonald’s with new hires in Shanghai

DDB China Group has appointed Zae Tein (left) as Business Director on the McDonald’s digital business, through Tribal Worldwide – DDB’s digital operation. She will be based in Shanghai.

On the McDonald’s business, Tein reports to Craig Lonnee, Chief Development Officer, DDB Group Asia Pacific & DDB Group China. Tein will lead digital marketing for the McDonald’s account and further boost delivery of best in class and innovative creative business solutions, through Tribal Worldwide Shanghai.

Tein will also be supported, on McDonald’s, by Karen Ding who has been appointed to the newly created role of Digital Planner. Ding previously worked with clients such as Nike and Unilever, and played key roles such as digital planning for Mindshare and PHD.

Jit Ng, Vice President, DDB Group North China and MD of DDB Group Shanghai, said, “I am very excited to welcome Tein and on board. Tein’s varied experience in both account servicing and planning in multiple disciplines across traditional and digital will add as bench strength to our team here on McDonald’s. I am certain both Tein and Ding will add great value to the existing team and business.”

Craig Lonnee, Chief Development Officer, DDB Group Asia Pacific & DDB Group China. added, “The appointments mark a significant, positive move on our digital offering to McDonald’s, enhancing our effective creative solutions across China – inspiring excellence in cutting-edge digital thinking and execution.”

Tein said, “My passion to understand brands and people, as well as developing ways to make powerful connections between the two will drive me to craft communications that works not only creatively, but most importantly achieve tangible results for our McDonald’s.”

Tein’s advertising career spans across a myriad of B2C and B2B blue-chip clients, including DHL, Qualcomm, Canon, J&J Healthcare, P&G and DBS bank. Her integral role in creating effective bridges between brands and people has resulted in several EFFIE wins to her portfolio.