Oliver Xu takes up group managing director reigns at Saatchi & Saatchi Beijing

Saatchi & Saatchi Beijing has appointed Oliver Xu as group managing director. Xu (left) has over 20 years of advertising experience, having previously worked with Ogilvy, TBWA, JWT and BBDO. His knowledge of diverse market sectors, from FMCG, Automotive,  Telecommunication to Finance, has geared him to work with industry leaders such as Nestle, Yili, Mars, COFCO, Mercedes-Benz, Shell, China Unicom, Nokia,  Lenovo, HP, Epson and Tsingtao Beer, etc. Before joining Saatchi & Saatchi, Xu was Managing Director of JWT Beijing and most recently Managing Director of BBDO Beijing.

“Oliver has solid agency management experience with a successful track record. His appointment to this role is fantastic news for us and our clients in Beijing. We believe he will guide the agency to great heights,” says Michael Lee, CEO of Saatchi & Saatchi Greater China.

“Saatchi & Saatchi has always been a company with a strong attraction to me for its mystique,” says Xu. “The agency in Beijing has great potential for development. I look forward to a new and successful chapter with them.”