Arcade Singapore partners with top Japanese adman to form new consultancy business

Leading Singapore independent agency, Arcade has expanded, launching a new Japanese-focused consultancy lead by Hiroshi Harada (left) formerly the regional head of Dentsu Asia.

Since launching almost four years ago, Singapore-based Arcade has set the pace for independent agencies in the region, winning a slew of global agency-of-record appointments with some of the largest advertisers in the world. Now Arcade is expanding into a new market specialisation, providing consultancy services to Japanese brands looking to expand in Greater China, Southeast Asia and India. And for international brands wishing to break into the Japanese market.

The new Singapore-based consultancy is a joint venture between Arcade and Hiroshi Harada, formerly Dentsu’s top ranking man in Asia with over thirty year’s experience in the network. Harada was responsible for growing Dentsu into the largest network in Asia.

“I am delighted to be partnering with such an exciting and talented group as Arcade,” says Harada. “As successful creative entrepreneurs they understand the business of building great brands. Creativity is at the heart of their approach and I know that Japanese clients will love it”.

Arcade’s CEO, Nick Marrett (left) said: “As we have observed elsewhere, Japanese clients are now seeing the need for a new kind of agency that is compact, agile and senior enough to make the big global calls. With the top Japanese adman in Asia onboard, Arcade has scored a major industry coup.

“We are thrilled and proud to launch this new consultancy with Harada-san. He’s built the biggest Japanese brands both around the world and at home. He walks as a giant in the Japanese ad game and we can’t wait to add to his already amazing legacy in the future,”said Marrett.