Uniqueness of Star Wars Stormtrooper shown in Nissan spot via TBWA/Hakuhodo Tokyo
Nissan has launched a 30″ TV spot ‘City of Stormtroopers’, created by TBWA/Hakuhodo Tokyo and produced by Outsider.
The commercial celebrates the customers’ ability to colour personalize their new Nissan Juke. In collaboration with Disney and Lucas Film the film was shot in Asturias, Spain. It centers on a member of the Star Wars Stormtrooper Guard deciding to break free from white tradition and embrace the bright red (with white racing stripes) of a Juke as it races through their Imperial city.
Credits
Creative agency: TBWA/HAKUHODO, Tokyo
Executive Creative Director: Miki Matsui
Creative Director: Takahiro Hosoda
Art Director: Gen Ishii
Account Supervisor: Akihiro Takeda
TV Producer: Miki Kuretani
Production Company: Outsider
Director: Scott Lyon
DOP: Par Ekberg
Producer: Zeno Campbell