Motorola launches comical ‘Lazy Phone’ TV campaign for its Moto X via Droga5 NY

Campaign – Lazy Phone–Moto X Product Launch

Launch Date – September 12, 2013

Agency – Droga5 NY

Creative Chairman – David Droga

Chief Creative Officer – Ted Royer

Executive Creative Director – Neil Heymann

Group Creative Director – Mike Long

Creative Directors – Scott Bell / Tim Gordon

Head of Integrated Production – Sally-Ann Dale

Head of Broadcast Production – Ben Davies

Production Assistant – Goldie Robbens

Strategy Director – David Gonzales

Global Business Director – Bryan Yasko

Account Director – Ben Myers

Agency – Digitas           

Creatives – Sam Cannon / Mike Frank / Mark Semon

Client – Motorola

Vice President Global Brand & Product Marketing – Brian Wallace

Brand Marketing – Lindsay Dahms

Production Company – Furlined

Director – Speck and Gordon

DOP – Alwin Kuchler

Senior Executive Producer – David Thorne

Producer – Martha Davis

Production Supervisor – Brett Latteri

Editorial – Cut + Run

Editors – Frank Effron (Driving, Play) / Graham Turner (Music, New Look, Meeting)

Assistant Editors – Adam Bazadona (NY) / Hilary Ruggiano (LA)

Producers – Ashley Carrier (NY) / Christie Price (LA)

Post Production – The Mill

Head of Production – Sean Costello

Producer – Adrienne Winterhalter

Colour – Fergus McCall

VFX Supervisor / Flame Artist – Tim Davies

Smoke Artist – Eldon Snelgrove

Sound – Sonic Union