JWT’s Berocca social booster widget puts young Singaporeans a step ahead on facebook

| | 5 Comments

Berocca Booster_photo.jpgJWT Singapore and Berocca have created the Berocca Social Booster widget to give young Singaporeans that extra edge on facebook, putting them one step ahead amongst the hipsters and lead opinions on social media.

Berocca Boost is a performance multi-vitamin product designed to give consumers an instant pick-me up. The multi-vitamin beverage contains Guarana, which is a natural energizer that helps promote memory retention and physical endurance. Berocca Boost provides a fast onset of extra energy when consumers need it most. To help the brand put that idea into action, JWT Singapore created the Berocca Social Booster, a widget that gives consumers a boost on their social network standing by finding nuggets of news so that they can be the first to share online.

“As much as the clothes we wear, the music we listen to or the books we read, our social media exploits define how cool we are,” says Valerie Cheng, JWT Singapore’s Chief Creative Officer. “The Berocca Social Booster gives consumers an extra edge in the race to lead, whether by way of thoughts and opinions, or to share the latest reads and trends with their online community of friends.”

“With a few easy clicks, users can easily avail themselves to the latest trending topics and interests distilled from the boundless world of the Internet. The Berocca Social Booster gives users an added buzz to their social media persona to step up the tempo as they so wish on topics of their interest. It helps lend an extra edge when you need it in everyday life, much like Berocca,” says Eileen Kuan, Bayer’s Berocca Marketing Category Manager.

Users can download the widget and then select their favorite categories of interest: sports, celebrity juice, politics, business, technology, lifestyle, art and design, funand humour, and science. The widget serves up a selection of the latest news, culled from over 100 sites, to the user, who can select or comment on an article and then hit ‘boost’ to automatically post it on their facebook page. The widget gives consumers an extra advantage by helping them be the first to share the latest happenings.