Ogilvy & Mather Bangalore launches new Titan Raga watch range through a sensuous journey

Ogilvy & Mather Bangalore pays homage to a woman who soaks in life, lives every moment to its fullest and lets the magic and romance of the world etch her path in the latest campaign for Titan Raga. In the new television spot, the Raga woman takes a journey that unexpectedly opens doors to self-discovery and the joy of surrendering to the moment.

“Titan Raga stands for grace, femininity and sensuality,” said Joono Simon, Executive Creative Director, Ogilvy South. “These values make their way into its exquisite timepieces and reflect in its communication. This is probably why the brand has evolved from being associated with special occasions to one that celebrates special moments in a woman’s life.”

Paying tribute to the charming, alluring woman, the campaign unveils its latest collection – Raga Pearls. It fuses the beauty and elegance of pearls with captivating designs and master craftsmanship.

VIEW THE SPOT

The film opens to the Raga woman, Katrina Kaif, on a journey aboard a luxury train. As she makes her way to the dining car, she realises all the seats are taken. Enchanted by her beauty, a Spanish fellow traveller invites her to his table. When he attempts to make conversation, they realise that they don’t speak the same language. She speaks Hindi and he, Spanish.

A little game begins between the two as they communicate using things around them, translating into their languages for each other. He pours her some ‘Te’ which she tells him is ‘Chai’. He offers her ‘azucar’, which she teaches him is ‘chini’. Between moments of playfulness and sensuality, they grow closer, letting the journey take them where it will. He caresses the pearls on her Raga that deck her wrist, calling them ‘Perla’. Coy, yet candid, she replies, ‘Moti’.

Eventually, as the trains grinds to a halt on a platform, he bids her adieu, with a tinge of sadness. For the first time in their journey together, she does not translate for him. As he nudges on, she replies that there is no such word as ‘goodbye’ in Hindi.

He immediately understands, smiling and hopeful, he leaves. The film ends with Katrina reminiscing about her chance encounter on the train, caressing her watch as she recalls the most magical moments of her journey.

“Everyone dreams of a chance encounter with an attractive, nameless stranger on a journey. The creative potential of this alluring fantasy has been explored brilliantly by movies and literature many a time. In the new commercial for Raga, we are trying to explore this accidental rendezvous between two absolute strangers. It celebrates the sensuous and spontaneous spirit of a woman and her Raga,” said Simon.

Directed by Shashanka Chaturvedi of Goodmorning Films, the chemistry and beauty of the film is accentuated with brilliant camerawork by Tetsuo Nagata, who also worked on the Oscar winning La Vie En Rose. The music is by Dhruv Ghanekar.

Credits – Executive Creative Director: Joono Simon. Senior Creative Director: Arkadyuti Basu. Copywriters: Reshma Tonse, Arkadyuti Basu. Account Planning:  Sreenesh Bhat. Account Management: Tithi Ghosh, Sindhu Menon, Akshatha Poojari. Films: Rajib Baruah. Production House: Goodmorning Films. Director (of the film): Shashanka Chaturvedi. Director of Photography: Tetsuo Nagata. Producer: Robin D’Cruz. Music: Dhruv Ghanekar.