Cheil Worldwide officially opens in Malaysia

Just prior to Christmas Cheil Worldwide officially opened its new operation in Malaysia. The expansion increases the South Korea-headquartered advertising company’s global footprint to 41 offices across 35 countries.

Cheil Malaysia is a full-service agency with more than 20 talents on board driving a through-the-line approach to creative solutions. It currently has clients such as Samsung Malaysia, AIG Malaysia and Hankook Tire.

Commenting on the launch, Bong Keun Lee, Managing Director of Cheil Malaysia, said: “It has taken a few tough months to put things together, but we have made significant hires in digital, retail and experienced-based marketing. All these resources will be able to compliment the traditional agency offering of ATL and BTL, in order to ensure that we provide the integrated creative solutions-based communications that Malaysian marketers are increasingly asking for”.

CS Park, Cheil’s President & Head of South East Asian Regional HQ, added, “Since I was appointed about a year ago, my primary focus has been to expand our footprints. Malaysia is an active, multi-racial market with a great degree of diversity, thus requiring high-level of creativity. The country has continued to witness a healthy economic growth, and its advertising market has enjoyed even more robust growth. Therefore this is a market where we should invest and prosper. Our team in Malaysia will bring a breath of fresh air not just to the region but to everybody at Cheil, and ultimately, to our valued clients.”

The launch of Cheil Malaysia follows the recent expansion of the company with opening offices in Romania and Sweden.