Chipotle launches trailer for four-part “Farmed and Dangerous” series on sustainable agriculture
Chipotle has launched a new branded-content campaign with a series, “Farmed and Dangerous”, to launch on Hulu.
The original four-part comedy series explores the outrageously twisted world of industrial agriculture and premieres February 17th on Hulu.
This trailer, staring Ray Wise (Twin Peaks, Mad Men) introduces us to the PetroPellet which helps cut out entirely the cost of growing and transporting feed for animals.
Throughout the four 30 minute episodes there is no mention at all of Chipotle or scenes of their products. The series is more about Chipotle’s concerns about sustainable agriculture and the humane treatment of animals used for meat. Chipotle hopes that the sustainable agriculture message will educate the public and translate into sales through their restaurants.
2 Comments
They’re killing it at CCA, no surprise really . . .
not CAA