Honma Golf Korea appoints DDB Group as AOR

DDB Group Korea has been selected as agency-of-record for the Japanese brand Honma, renowned for its hand-crafted golf equipment, after a competitive pitch.

DDB Group will launch a full-scale, active, forward thinking marketing plan using various media channels to increase awareness exposure and positioning Honma as the best, go-to, golfing company in Korea.

Honma Golf Korea was established in Korea in March 2011. DDB Group Korea’s appointment marks the first major marketing push for the brand since this time.

Kevin Koh (pictured), CEO of DDB Group Korea said, “We hope 2014 will be the beginning of a new start for Honma’s marketing. We are very much looking forward to working together and actively and passionately creating a close working relationship.”

Sungnam Kim, Marketing Director of Honma Golf Korea added, “We would like to ardently thank DDB Korea for all the hard work they put into the pitch. We are confident DDB understands our brand values and we believe they will go above and beyond the already outstanding pitch ideas.”