Leo Burnett Manila picks up Pfizer Philippines

Pfizer Philippines Consumer Healthcare has awarded Leo Burnett Manila its creative duties. Impressed by Leo Burnett’s overall thinking that demonstrated integrated capabilities and expertise across marketing communications disciplines, the appointment was made following a four-way pitch process that was initially intended to choose two agencies. The portfolio includes popular brands such as Centrum, Caltrate Plus, Stresstabs, Clusivol, Robitussin, Advil, Loviscol and Chapstick.

Commenting on the win, Jarek Ziebinski, (pictured left) President, Leo Burnett Asia Pacific, said, “We are extremely delighted with this assignment as this is a testament of our Manila office’s business acumen and knowledge of the market. This win is a tremendous boost to Leo Burnett’s ever-growing healthcare portfolio as it also recognizes our top-notch integrated offering.”

“We are very excited to work on Pfizer’s trusted brands that continue to be part of our daily lives,” Raymond Arrastia, Managing Director, Leo Burnett Manila said. “We look forward to working with the collaborative and passionate partners in Pfizer to jointly deliver against their business objectives,” he added.

“We were impressed with Leo Burnett Manila’s integrated approach to our business. We commend the agency’s ability to think about communications solutions that goes beyond the campaign. Knowing their impressive record of building brands, we believe the agency is the right partner for us.” Emer Aguinaldo, Marketing Director, Pfizer Philippines Consumer Healthcare, said.