Canned coffee brand Georgia gets intimate with new vending machine app via Dentsu Tokyo
February 21 2014, 10:33 am | | No Comments
Japanese “canned coffee” brand Georgia is mostly purchased at vending machines. But in Japan vending machines are a sight all too familiar. How could Dentsu Tokyo make the experience of using vending machines a special one? Solution: A mobile app that enables the intimate interaction between “man” and “vending machine”. Register a vending machine that you regularly visit, and the app becomes a hotline between you and a cafe owner in the vending machine. The cafe owner will send you a message when you are close to the vending machine. The more you visit the vending machine, the more intimate you become with the cafe owner.