DDB Vietnam appointed to TP Bank business

In a strategic and creative pitch involving many global agencies, DDB Group Vietnam has been appointed as the agency for TPBank.

Daniel Gordon Jones, CEO of DDB Vietnam said, “This is a great opportunity as the banking sector in Vietnam is highly competitive.”

“TPBank management includes Tu Do Anh, one of Vietnam’s most innovated marketers, and we are excited to have the opportunity to work with him,” added John Sampson, ECD of DDB Vietnam. “Tu Do Anh is responsible for many of Vietnam’s most creative and effective communication campaigns”.

DDB Vietnam will partner with TPBank to develop a full 360 communications campaign.