AdFest spotlight: Guinness Draft in a bottle
March 12 2014, 11:31 am | | 6 Comments
Guinness Draft is now in a bottle. This new poster campaign of four executions is from BBDO Singapore and it won Gold at AdFest over the weekend.
Credits – Chief Creative Officer: Ronald Ng. Group Creative Director: Primus Nair. Creative Director: Yee Wai Khuen. Copywriters: Nikhil Panjwani, Pimwadee Lai, Theophilues Tan. Art Director : Gary Lim. Designer: Gary Lim. Illustrator: Gary Lim. Account Supervisor: Joe Braithwaite. Account Manager: Fiona Huang. Production: Anne Lee. Client Contact: Graham Villiers-Tuthill.
6 Comments
Question, who are the target audience for these posters?
For every step forward, must Singapore take three steps back?
definitely not guinness drinkers.
Award juries.
This is lovely work. Jpegs don’t do justice to the campaign. On the wall at adfest it looked impressive and a worthy winner.
The real work guinness puts out on the ‘made from more’ platform has so much depth, truth and human understanding…especially the spot about the twin sisters who were competing for the winter olympics.
This drags all that down to a pedestrian level with silly executions that are totally concocted and unreal. Im amazed guinness actualy allows this to run….luckily no consumer sees this so theres no real harm done.
Looks like sour grapes are in season.