AdFest spotlight: Pampers Diapers “ZZZ Radio”
Ace Saatchi & Saatchi Manila’s “ZZZ Radio” campaign for Pampers Diapers won two Gold Lotus awards and two Silver Lotus awards at this year’s AdFest, held over the weekend in Pattaya, Thailand. “ZZZ Radio” is a concept that completely reinvented how radio is used. It won Gold in the Direct and Media categories and Silver in Promo and Radio.
Credits – Executive Creative Director: Andrew Petch. Creative Director:s Trixie Diyco, Bia Famularcano. Copywriter: Ram Mendoza. Art Director: Kevin Beltran. Client Services Director: Lou Santos. Management Supervisor: Crissy Ancheta. Account Manager: Angeline Manahan
Activation: Gen Lizares, Yhanee Mendoza, Kervy Parreno, Nikki Pereyra. PR: Patti Mallari. Agency Producer: Michaelangelo Reyes. Production Company: Post Manila. Sound Production Company: Cutting Edge.
2 Comments
That video gave me some much needed zzzzzs.
Really? Sorry, but how is this different from the ‘Go Outside’ radio channel?