Epsilon reorgansies international leadership team to expand agency into APAC and EMEA

Epsilon, a leader in delivering direct-to-customer connections that drive business performance, has announced a number of leadership changes in APAC and EMEA to support the expansion of new marketing agency offerings. These executive changes include the following leaders: Dominic Powers, Frank Anan, Phil Cottier, Liz Sullivan, Mike Kustreba and Janet Low.

Dominic Powers has been promoted to take charge of Epsilon’s growth strategy in the APAC and EMEA regions, developing new offerings and markets, as the newly appointed Executive Vice President and Managing Director for International. He will join Epsilon’s global senior leadership team and continue to report to Andy Frawley, president of Epsilon.

Powers and his new leadership line-up will be responsible for Epsilon’s continued development of a new breed of marketing agency that empowers global brands to unite data-driven marketing, technology and creative across traditional and digital channels.

“Marketing has been transformed by data, digital and social. Brands can no longer develop meaningful customer relationships in a consumer-driven economy without the smart use of data and technology. It’s clear that traditional agencies have struggled to develop these capabilities. Epsilon is the only company that can nimbly integrate data, technology and creative agency services to drive results,” Powers said.

Frank Anan is now Senior Vice President, Digital for International, relocating to Tokyo from San Francisco. Anan is a founding partner of SolutionSet Digital, part of HMI’s group of agencies which Epsilon acquired in 2012. He will lead the development, planning and technical execution of digital projects and integrated marketing programmes for clients in Asia Pacific and Europe.

Anan said, “I’m very excited to be joining Dominic Powers and his fantastic teams in Asia and Europe. Most exciting is the opportunity to work with Epsilon’s existing International clients and bring fresh ideas to their digital marketing efforts, as well as, helping to extend the reach of current North American clients across the two oceans. I believe leveraging innovative technology, folding in a layer of engaging creative and grounding it in data and strategy is key to developing a brand’s relationship and fueling meaningful conversations with its customers.”

In addition, Phil Cottier will now serve as Managing Director, EMEA, and Mike Kustreba will become Managing Director, APAC. Previously, Cottier was CEO of Acorn, a creative agency which was part of Epsilon’s acquisition of HMI in November 2012. He brings over 25 years of global advertising experience and worked for some of the world’s biggest advertising agencies and brands including Coca-Cola, SAB Miller and 3M. Kustreba was previously Vice President of Client Services, Epsilon, for the APAC region. He has over 13 years of experience in providing brands with relevant, customised digital marketing solutions that deliver high-performance customer experiences across multiple channels. Some of the household brands which Kustreba has worked closely with include Domino’s Pizza and Dell.

Janet Low will take over Kustreba’s previous role to become Vice President of Client Services, Asia Pacific. Additionally, Liz Sullivan has been promoted from Director to Vice President of Strategic Consulting & Advanced Analytics for International. She will lead teams in Europe and APAC to expand Epsilon’s growing consulting and advanced analytics operation.

Anan, Cottier, Kustreba and Sullivan will report to Powers.