Dentsu expands content business globally with launch of Dentsu Media Creative Content

Dentsu is officially launching a new professional network unit “Dentsu Media Creative Content” (DMCC) on April 1st. Established with the support of Dentsu media, one of the Dentsu Group’s global network brands, DMCC will contribute to enhancing the content business that connects marketers, consumers and media companies in the global market. The background to the establishment of DMCC is the fast pace of change in the communications environment in recent years. With the rapidly expanding volume of information in the global market, as well as the diversifying channels for consuming this information, advertisers are required to develop and manage content of high quality in order to communicate with consumers through media. Meanwhile, media owners and content holders continue to seek ways to maximize the value of media content.

In light of these circumstances, the Group decided to expand on a global basis the production of the entertainment and sports-related content that Dentsu has cultivated as one of its strengths in the Japanese market. DMCC will be launched with the support of the Dentsu media Network, which has 22 offices in 13 countries and territories, mainly in Asia, and will export both Japanese content and content developed in other countries to various markets. Through the development of new content, content management and the development of content business human resources, DMCC also aims to expand communication opportunities through media content for marketers in the respective countries as well as business opportunities for the media owners and content holders.

DMCC is charged with the following three missions:

1. Produce popular content of premium quality based on the culture of each country or region.

2. Train professionals in content business production in all the countries and regions involved.

3. Contribute to expanding and diversifying the global content business centered in Asia.