Red Comm Indonesia lands three Perfetti brands

Red Comm Indonesia has been appointed as the digital agency for three Perfetti Van Melle Indonesia brands – Chupa Chups, Happydent and Alpenliebe. The incumbent agency for Happydent was BBH Singapore, and Alpenliebe was previously handled by McCann Indonesia.

Red Comm will be handling all digital initiatives including social media for all the three brands. With the very saturated market and high noise in the media among the industry, a new angle of digital strategy and communication is much needed for these kinds of brands to thrive and win the top-of-mind.

“We’ve seen how RedComm worked before and we’re happy with the way they handle the brand in digital, end to end. So the reason behind the appointment is mostly because of past performance and its proven track records with us and their other clients, along with their deep understanding about how to personify the brand and making it engaging” – said Kuswantoro, senior brand manager of PVM Indonesia.