TBWA\Hakuhodo Japan creates ‘My Car Forever’ a love story between a family and their car

Some people speak about their cars as a lover… or as a family member. It’s true that over time, the car actually becomes something more than a car. That’s why saying goodbye to a car that you’ve loved for so long, can be bittersweet. Memories may fade over time, but wouldn’t it be great if we could hold on to the memory of our car forever, in a shape that we can see and touch?

As a part of their 80th Anniversary celebration, Nissan makes this a reality through the launch of a new program that embodies the ‘love stories’ between Nissan drivers and their beloved cars. Until August 31, Nissan owners can submit their “love stories,” episodes of their relationship with their Nissan vehicle, via Twitter and Facebook. The best episode is selected at the end of the promotional period where the winner is presented with their very own 3D replica — of themselves and their beloved Nissan.

VIEW THE CONCEPT

A documentary film depicting the real-life story of one family’s ‘love story’ was created to accelerate the promotion and awareness of this new program.

The presentation of the 3D replicas had great positive impact on Nissan’s business, not to mention the response throughout social media channels. The number of Nissan owners renewing their cars increased dramatically since the start of the program. ‘My Car Forever’ has proven to be a truly innovative way to help deepen the relationship between drivers, their cars… and a car company.

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