Bad smells and scratching can be eliminated by Exoderil in new print by TBWA CAC Kazakhstan

It is hard to tell the symptoms of athletes foot, be it a bad smell or an unbearable itch. The heroes in this print campaign from TBWA CAC Kazakhstan try to protect themselves from it with conventional means, such as holding the nose or scratching.

Yet the effective way is to treat the cause, not the symptom, by using Exoderil, to get rid of mycosis effectively!

Credits – Director: Ruslan Kassymov. Creative Director: Jakub Mraz. Art Director: Doniyor Mamanov. Account Director: Ekaterina Beliyashina. llustrators: Marat Kumekov, Anatoliy Drozdov.