Standard Chartered Bank and TBWA\Hong Kong unveil new wealth centre with LED building wrap

Standard Chartered Bank Hong Kong have unveiled their new Wealth Management Centre at the Forum in Exchange Square, with a strong digital and modern design focus.

As part of the unveil, the Bank’s creative agency TBWA\Hong Kong, together with media agency PHD, have launched an integrated campaign that includes a mega-sized LED animated building wrap on CITIC Tower.

 “This exciting and dynamic media façade is a visual showcase for Standard Chartered’s equally dynamic new branch,” says Joanne Lao, Managing Director, TBWA\Hong Kong.

“Strategic location along the coastline together with the amusing animation on the largest video wall in Hong Kong will definitely capture the eyeballs of both locals and tourists, creating a talking point in town!” said Cedric Lam, General Manager, PHD Hong Kong.  

Credits – Executive Creative Director: Esther Wong. Copywriter: Richard Dunn. Art Directors: So So, Alan Wong. Director of Client Service: Florence Kong. Associate Account Director: Alex Hui. Account Manager: Longka Wong.