Campaign Brief interview with KV “Pops” Sridhar

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Pops_1.jpgCampaign Brief Asia caught up with KV Sridhar, one of India’s finest and most respected creative directors at the recent New York Festivals judging. The interview was held prior to news last week that he is to join SapientNitro as chief creative officer in India.

In the interview “Pops”, as he is commonly know, talks about his decision to leave his Chief Creative Officer of Leo Burnett India and Subcontinent role after 17 years with the network. He also talks about his career so far; Leo Burnett’s future without him; the best people he has worked with at Leo Burnett; and the current state of creativity in India.