DDB Mudra Group India focuses on their employees’ mums in this Mothers Day initiative

In this Mother’s day campaign from DDB Mudra Group India employees were asked to send in pictures of themselves with their Moms. They received over 90 pictures and have made them into a collage which will be put up as the cover/display image of DDB Mudra Group’s Facebook, Twitter and Linked In pages. Then every 1-2 hours a collage of 5-7 pictures, with personalized messages from the employee to their mom’s will be posted on all three platforms.

Employees were also asked to send a text message in less than 100 characters, these customised SMSes (even in the local language, if they wanted) were delivered by the DDB Mudra Group, via SMS to their Mother’s mobile numbers on Sunday. eg: “Special msg delivery from your loved one! Happy Mother’s Day to the most beautiful and inspiring woman ever. Thank you for your unending love. Have a great day!”

The Outdoor campaign was directed towards Mothers who don’t live in the same city as their children (who are employees of the DDB Mudra Group). OOH hoardings/billboards were picked in the city in which the employee’s mother resides, and a special message by the DDB Mudra Group, thanking her for bringing up a star, was put up for the entire city to see, that day! The respective moms were picked up by promoters and driven to the OOH  location, without having a clue what was awaiting them! Their reactions are going to be recorded through candid cameras and pictures of the hoardings were also taken.