Cannes Contenders: Dentsu Aegis
How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief will be showcasing the work we hope will impress the judges …
Dentsu Tokyo
Honda uses telemetry driving data recorded from Ayrton Senna’s world record lap during qualifying for Formula One Japanese Grand Prix in 1989.
Ear-splitting, mind-blowing use of big data that the target audience totally gets. Your everyday auto ad this certainly isn’t. An Innovation and Titanium Lion wouldn’t be too much to ask for.
Dentsu Nagoya
This is one of those precious books you’d place on the coffee table to impress your guests and at the same time wish they won’t lay their dirty little fingers on it.
Truly a labour of love. How could this not win for print craft and design?
Dentsu Tokyo
Creative combination of the humble drinking water bottle and everyday newspaper to make a new medium – the News Bottle.
A truly useful creative business solution. Should raise more than a few hands.
Dentsu Indonesia
Building brand affinity with a human purpose and engaging the target audience with the right message at the right time. Relevant, original and impactful.
ARS ‘Fight Mosquitoes’
Dentsu Singapore
ARS is a leading traditional mosquito repellant popular in Asia. To demonstrate how powerful the product is in fighting mosquitoes, we formed the familiar shape of the product using an army of soldiers.
Literally creating a force field that keeps mosquitoes at bay.
