The Body Shop teaches women to be more than beautiful in new campaign via Grey Kuala Lumpur
May 19 2014, 10:34 am | | No Comments
Ever wonder what kind of role models we are creating for our little girls to learn from? The distorted models of womanhood come in all forms – from the perfected beauty of celebrities, to the cultural norms of being ‘quiet’ and ‘good’.
The Body Shop Malaysia wants to encourage society to think beyond the current norms of beauty, and advocate creating and celebrating women of substance in short, for women to ‘Be more than beautiful’ in a campaign by Grey Kuala Lumpur.