Clear your mind and find clarity in a Johnson bathroom via Soho Square India
HR Johnson has released a new campaign for its bathroom vertical featuring brand
ambassador, Katrina Kaif.
On the new campaign, Sushil Matey, Chief Operating Officer, H&R Johnson said, “H&R Johnson has been largely known as a tiles company, given our rich heritage and leadership in the same. However, over the years, we have diversified into bathroom fittings, kitchens and engineered marble and quartz. The communication objective was to tell the consumer of the stunning options we have beyond tiles – and we have made a start with bathrooms. To enhance salience, we had signed on Katrina Kaif to endorse the Johnson brand; the first set of communication on tiles was executed last year. This is the second TVC that we have done with her.”
Soho Square India were given the mandate to launch bathrooms. “The agency endeavoured to go beyond mere ‘looks’ and we wanted to come from a relevant consumer space. The entire insight that ‘bath time’ provides that much needed personal space to clear the mind and let it freewheel, gave us this thought of ‘Find Clarity”, explains Anuraag Khandelwal and Satish Desa, Executive Creative Directors and Creative Heads.
“Clarity that refreshes and inspires one to think ahead. We also shot the film in black and white to enhance its visual appeal.”
Credits – Executive Creative Directors and Creative Heads: Anuraag Khandelwal and Satish
Desa. Creative team: Sanjay Ujawane, Ankur Jain, Hiren Masharu, Smita Misra, P.Ratheesh. Head of office: Samrat Bedi. Account Management: Mohit Ahuja, Benitta Jacob. Account Planning: Shashank Lanjekar. Production House: Cutting Edge Pictures. Executive Producer: Billoo Sandhu. Producer: Urshila Purohit. Director: Karina Taira.