Ajinomoto Co Inc named winner of the Grand Award at 67th Dentsu Advertising Awards

A magazine advertisement for Ajinomoto Co., Inc. (pictured left) has been named the winner of the Dentsu Advertising Grand Award, taking the highest honor in the Japanese advertising industry. The recipients of the 67th Dentsu Advertising Awards were announced by the Dentsu Advertising Awards Screening Committee, an independent body. This was the first time that Ajinomoto has garnered the Dentsu Advertising Grand Award.

The winners of the top awards at the 67th Dentsu Advertising Awards were:

Dentsu Advertising Grand Award – Ajinomoto Co., Inc.

Newspaper Award – East Japan Railway Company

Magazine Award – Ajinomoto Co., Inc.

Radio Award – Nippon Broadcasting System, Inc.

Television Award – The Nation’s 47 Prefectures and 20 Ordinance-Designated Cities

Outdoor Award – Seiyu GK

Digital Award – Ebara Foods Industry, Inc.

Sales Promotion Award – Kumamoto Prefecture

Integrated Campaign Award – Suntory Holdings Limited

Dentsu Advertising Awards Special Award – Honda Motor Co., Ltd.

The final selections were made at the General Meeting of the Dentsu Advertising Awards Screening Committee, which convened on Friday, May 23, 2014 at the Imperial Hotel in Tokyo. Dentsu Advertising Award and Outstanding Award winners were selected in the seven categories of Newspaper Advertising, Magazine Advertising, Radio Advertising, Television Advertising, Outdoor Advertising, Digital Advertising and Sales Promotion Advertising, while Excellence Awards were also given in the six categories of Newspaper Advertising, Magazine Advertising, Radio Advertising, Television Advertising, Outdoor Advertising and Digital Advertising. Also announced were the recipients of the Integrated Campaign Award and the Dentsu Advertising Awards Special Award.

Outstanding work in advertising in the three regions of Nagoya, Kyushu and Hokkaido was recognized through the Area Advertising Award and Area Advertising Associate Award.

The winners were selected from among advertisements that ran between April 1, 2013 and March 31, 2014. A total of 1,654 entries were submitted to the Screening Committee, with 370 of these being considered during the final selection phase.

Regional screenings were conducted in the five areas of Tokyo, Osaka, Nagoya, Kyushu and Hokkaido beginning in April 2014. The works selected during this initial process were then narrowed down at a meeting of the National Final Selection Committee held in Tokyo from May 19 to 22, and these were then presented at the General Meeting of the Dentsu Advertising Awards Screening Committee on May 23, 2014 for determination of the final award winners. A total of 64 prizes were awarded.

The awards will be presented at the 67th Dentsu Advertising Awards Ceremony, to be held on July 1, 2014 at the Pamir International Convention Center in the Grand Prince Hotel New Takanawa, Tokyo. All of the award-winning advertising works will be exhibited at the Advertising Museum Tokyo in Shiodome, Tokyo from Friday, July 18 to Sunday, August 24, 2014.