Cannes Contenders: Y&R Vietnam
How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief will be showcasing the work we hope will impress the judges ….
Y&R Vietnam’s creative innovation for Colgate toothpaste encourages kids to clean their teeth more frequently, and recently took home top honours in the Product Design category at AdFest 2014.
In their constant quest for ideas that make teeth-brushing more fun, Colgate-Palmolive and Y&R Vietnam teamed up to create the Colgate SqueeZee, a cute kit containing four screw-on nozzles. Each nozzle, once screwed on, creates a different fun shape from the toothpaste squeezed through it. The four SqueeZee shapes: star, seashell, propeller & caterpillar, make brush-time fun for children, and easy for their parents. The initial trial run received a very positive response from children and parents alike.