Cannes Outdoor Lions sees Asian region walk away with 4 Gold, 13 Silver + 11 Bronze awards

Hakuhodo Tokyo, Dentsu Tokyo and BBDO Proximity Singapore all won Gold Lions in tonight’s Outdoor competition at the Cannes Lions. Asia’s put in a great performance accumulating a total of 4 Gold Lions, 13 Silver Lions and 11 Bronze Lions.

Japan netted three of the four Golds won bay Asia. Hakuhodo Tokyo and Dentsu Tokyo continued their top performance in Cannes so far winning 2 Gold Lions and 1 Gold Lion respectively.

Hakuhodo’s Gold Lions were for Inakadate Village “Rice-Code”, already a Gold winner in the PR Lions, and WWD Japan’s “Cityscape” campaign (pictured left).

Dentsu’s Gold was for  ‘Sound of Honda/Ayrton Senna 1989’ for Honda Motor Company’s Internavi. The campaign, which has already won 2 Gold Lions in other categories, was also awarded a Bronze.

BBDO Proximity Singapore picked up the remaining Gold Lion and a Silver for their Guinness Posters for Asia Pacific Breweries (pictured top).

Already a winner at other major international award shows like D&AD, this Guinness campaign is also tipped to win a couple of Silver Lions at tomorrow night’s Cannes Press Awards. It’s been a great performance this year in Cannes for BBDO Proximity Singapore with 23 entries shortlisted across the Outdoor, Cyber, Press and Radio categories.

McCann Worldgroup Mumbai were the only Indian agency to win metal in the Outdoor category with 2 Silver and 2 Bronze Lions. Their Big Babol “Tangerine, Mango, Pear” campaign (left) picked up both the agency’s Silver Lions.

Y&R China had a great night with their Beijing agency winning 3 Silver Lions (Penguin Audio Books won 2 Silvers and Penguin Ladybird Books won a Silver) and their Shanghai office winning 2 Silvers for Zhang Xiao Quan “A Cut Above” and a Bronze for Pantone.

Myanmar – 1 Bronze.

The Outdoor Grand Prix went to Whybin\TBWA Melbourne for ANZ Bank’s GAYTMs campaign – see story here.The Outdoor jury, presided by Jose Miguel Sokoloff, President, Lowe Global Creative Council and CCO Lowe SSP3 Colombia, looked at 5660 campaigns and shortlisted 501. They awarded 18 gold, 40 silver and 70 bronze trophies.

JAPAN

GOLD LION

RICE-CODE

INAKADATE VILLAGE

INAKADATE VILLAGE

HAKUHODO Tokyo

GOLD LION

SOUND OF HONDA / AYRTON SENNA 1989

HONDA MOTOR CO.

INTERNAVI

DENTSU Tokyo

GOLD LION CAMPAIGN

CITYSCAPE 1

INFAS PUBLICATIONS, INC.

WWD JAPAN

HAKUHODO Tokyo

BRONZE LION

SOUND OF HONDA / AYRTON SENNA 1989

HONDA MOTOR CO.

INTERNAVI

DENTSU Tokyo

BRONZE LION CAMPAIGN

MIYAMOTO GLASSES SHOP

MIYAMOTO GLASSES SHOP

I&S BBDO Tokyo

SINGAPORE

GOLD LION CAMPAIGN

ASIA PACIFIC BREWERIES SINGAPORE

GUINNESS

BBDO PROXIMTY SINGAPORE

SILVER LION CAMPAIGN

ASIA PACIFIC BREWERIES SINGAPORE

GUINNESS

BBDO PROXIMTY SINGAPORE

SILVER LION

AIR-OIL

PHILIPS AIR FRYER

OGILVY & MATHER SINGAPORE

INDIA

SILVER LION CAMPAIGN

TANGERINE

PERFETTI VAN MELLE

BIG BABOL

McCANN WORLDGROUP INDIA Mumbai

SILVER LION CAMPAIGN

TANGERINE

PERFETTI VAN MELLE

BIG BABOL

McCANN WORLDGROUP INDIA Mumbai

BRONZE LION CAMPAIGN

PREMIER TISSUES

KITCHEN TISSUES

McCANN WORLDGROUP INDIA Mumbai

BRONZE LION CAMPAIGN

PREMIER TISSUES

KITCHEN TISSUES

McCANN WORLDGROUP INDIA Mumbai

CHINA

SILVER LION

A CUT ABOVE

ZHANG XIAO QUAN

ZHANG XIAO QUAN KNIFE

Y&R SHANGHAI

SILVER LION CAMPAIGN

SHANGHAI GENERAL MOTORS

BUICK

LOWE CHINA Shanghai

SILVER LION

A CUT ABOVE

ZHANG XIAO QUAN

ZHANG XIAO QUAN KNIFE

Y&R SHANGHAI

SILVER LION CAMPAIGN

PENGUIN CHINA

AUDIOBOOKS

Y&R BEIJING