ADK Tokyo team takes out the Gold medal in the Cannes Young Lions PR Competition

Two ADK Tokyo young creatives have won the Cannes “Young Lions PR Competition”. This is the first time a team from Japan has won.

This competition is dedicated to helping the industry’s young talent. Two young professionals aged 28 years old or younger in the advertising industry are eligible to take part in this competition. They are given a task on the premise of Cannes and are supposed to propose a creative idea within 24 hours. The task given in the PR Competition, which was newly added this year, was how to promote “Blue Heart Campaign”, a movement UNODC (United Nations Office on Drugs and Crime) is working on.

Participants then competed to come up with effective and creative ideas to educate the public about the issue of human trafficking. A total 14 teams entered the competition from all over the world. The Gold went to Team Japan, the Silver went to Team UK and the Bronze went to Team Austria.

The winners are TetsuyaUmeda from ADK’s Integrated Solution Center, Communication Architect Division,1st Communication Architect Department and Yuichiro Okada from the Overseas Business Center, Global Network Division, Global Account Development Department.